Earth Observation’s Promise and Barriers: A Down to Earth View

Published: May 20, 2025 at 11:56 PM UTC+0200
Last edited: 20 May, 2025 at 10:44 PM UTC+0200
Author: Richard Djarbeng

In this post I consider the transformative potential of satellite data for tackling global challenges like climate change, food security, and urban planning, while examining the real-world hurdles that limit its impact today. Yet a significant gap exists between what’s possible and what’s currently being implemented, this article explores both the immense potential and current realities of satellite-based research.

The Untapped Potential

Let us consider the possible use cases of satellite data and also finding some useful examples of how it is being used in a positive way to solve problems on a large scale.

a satellite orbiting Earth, a view of Earth with data overlays, showing analysis of satellite data. Map of earth is color coded like you would normally see in geospatial data

Environmental Monitoring & Climate Science

Satellites provide unique capabilities for monitoring our planet’s health at scales impossible to achieve through ground-based methods alone. They enable:

Agriculture & Food Security

The agricultural sector stands to benefit enormously from satellite technologies through:

Urban Planning & Development

Our rapidly urbanizing world needs better planning tools that satellites can provide:

Economic & Social Applications

Beyond physical monitoring, satellites enable novel socioeconomic insights through:

Global Health & Disease Surveillance

Health researchers can leverage satellite data to:

The Current Reality

Despite the exciting possibilities of satellite data, its use today faces real-world hurdles that keep it from reaching its full potential. These challenges affect who can use the data, how it’s applied, and whether it truly helps solve global problems.

a satellite orbiting Earth, a view of Earth with data overlays focusing on the Americas, showing analysis of satellite data.

Focus Areas and Funding Imbalances

Satellite data is being used in many areas, but not all get the same attention or resources. Climate change studies, for example, receive a lot of focus because of their global importance, but researchers often work in isolation, studying specific aspects like ice melt or CO₂ levels without connecting their findings to other fields like agriculture or urban planning. This makes it harder to get a complete picture of how our planet is changing. Meanwhile, big companies are pouring money into using satellite data for farming, like helping large farms predict crop yields, but small farmers in poorer regions often get left out because these tools are too expensive or complex. Defense and security projects, like monitoring borders, get huge budgets from governments, but the data is often kept secret, so the public can’t benefit. On the other hand, businesses are increasingly using satellites for things like tracking store traffic to predict sales, which is growing fast because it makes money, but it doesn’t always address bigger societal needs like disaster preparedness or poverty reduction.

Implementation Challenges

Turning satellite data into practical solutions isn’t easy. Most of the technology and expertise are in wealthier countries with big space programs, like the United States or European nations, leaving poorer countries with fewer resources to tap into this data. For example, a small African nation might want to use satellite imagery to predict droughts, but they may lack the computers or trained geospatial analysts to work with it. Even when data is available, making sense of it may require powerful computers, storage systems and complex software, which can be a big hurdle for smaller organizations or communities. Plus, governments and businesses often struggle to turn satellite insights into real-world decisions—like using flood risk maps to plan evacuations—because the information doesn’t always reach the right people or isn’t presented in a way they can act on. Finally, a lot of funding goes toward building new satellites or fancy tech, but there’s less money for projects that directly help people, like teaching farmers in remote areas how to use satellite data to improve their crops.

Sidenote: You may have noticed that the examples above come from organizations in North America, Europe, and Southeast Asia. This reflects the prominence of these regions in satellite data research during my link-gathering process, not a lack of global efforts. I plan to hopefully follow up with a post showcasing existing use cases for satellite data in underrepresented regions such as Africa to address this gap.

Systemic Limitations

There are bigger, structural issues that make satellite data less accessible to everyone. First, the best data and tools are often controlled by rich organizations or countries, creating a gap where only those with money or expertise can use high-quality satellite images. Poorer regions, which might need this data the most to deal with issues like floods or food shortages, often can’t afford it or don’t have the skills to use it. Checking satellite data against real-world conditions such as verifying a forest loss map by visiting the area, is also tough in remote places, making it harder to trust the results. Lastly, the people who understand satellites (like engineers) and those who understand local problems (like farmers or city planners) don’t always work together, so the data doesn’t always solve the right problems. This disconnect keeps satellite data from making the impact it could.

Satellite Data Platforms and Providers

The satellite data ecosystem includes a mix of government, commercial, and open-source platforms:

Government Platforms

Commercial Providers

Open-Source and Hybrid Initiatives

Data Access Reality

Despite increasing availability, significant barriers remain:

This fragmented landscape creates a digital divide where advanced capabilities remain concentrated in wealthy institutions and countries that can afford premium data access and processing capabilities.

The Path Forward

This exploration of satellite data’s potential and challenges reveals its transformative power across diverse fields, from tracking deforestation and predicting crop yields to mapping urban growth and monitoring global health. You have seen how satellites enable many use cases across diverse fields, with examples like NASA’s Landsat, ESA’s Sentinel, and commercial platforms like Planet driving innovation. Yet, the journey from potential to impact is hindered by significant barriers: data access inequities, technical complexities, funding imbalances, and disciplinary silos. These challenges, concentrated in wealthier nations and institutions, limit the reach of satellite data, particularly in underserved regions. Bridging this gap demands not only technological advancements but also global collaboration, capacity building, and decision-support systems to make these insights actionable, ensuring satellite data fulfills its promise to address pressing global challenges.

Disclaimer: Some of the images in this post are AI generated by grok( xAI).